![]() One of his first steps was to persuade Kris McDivitt, a key factor in Patagonia’s early growth, to return to her former post as chief executive officer. Everybody agreed that something had to be done.”Įmployees got their first inkling of the crisis last year when Chouinard cut short a yearlong sabbatical, returning from Europe with his wife, Malinda, and their two teen-age children. “I wouldn’t say we were in danger of losing our financing altogether, but it was obvious that we were having problems, as were a lot of other clothing companies. Some of Patagonia’s lenders have indeed played hardball, Chouinard admitted. ![]() This meek outdoorsman, Yvon Chouinard, still has a cult following.” “They’ve maintained their high quality standards, and demand for the products is still strong. I think he realizes that now.”ĭespite its problems, however, Patagonia has continued to deliver orders to him on time, Mead said. ![]() “I think he got a little too far away from things in the last year or two. Mead noted that Chouinard, who at 54 is still an expert rock climber, skier, surfer and fisherman, likes to spend several months a year in the wild, leaving day-to-day operations to others. You’re going to have to make some changes.’ ” “Then, when problems arose, the banks said, ‘This can’t continue. “My guess is that they outgrew their financing,” said Mead, whose chain buys more from Patagonia than from any other supplier. One close observer of the company, Mic Mead, chief executive officer of Adventure 16, a chain of outdoor and travel clothing stores based in San Diego, believes that Patagonia’s lenders nudged the company toward its small-is-beautiful theme. Visit /midterm-elections for more information.But Patagonia, Ventura’s largest manufacturing concern, is battling its way out of a crisis-and the struggle is being watched closely both inside and outside the company. Patagonia has encouraged its community to vote for climate leaders for decades, and the upcoming midterms are no exception. The ACLU of Georgia to recruit and train youth poll workers in Atlanta My School Votes to reach 18-year-olds in high schools In addition to Patagonia’s media buy, Patagonia is supporting several nonprofits to help young voters learn their options for registering to vote and voting on or before Election Day, including: Those cities are located in states that are critical for future climate legislation and need more policies at the state and federal level to advance conservation, climate and biodiversity goals. Patagonia has one store in Buckhead in Atlanta and will soon open a second Atlanta store on the BeltLine, and a store in the Shadyside neighborhood of Pittsburgh.Įach city is home to large populations of young people of color who are on the frontlines of the climate crisis. Patagonia has stores and employees in each city, including an outlet and distribution center in Reno that employ more than 700 people. They have the power to decide policy on climate and everything else facing their generation.” “Patagonia’s goal with this ad is to motivate and mobilize young voters. “A strong democracy creates the foundation for progress on every issue we care about,” said Patagonia CEO Ryan Gellert. Therefore, Patagonia continues not to pay for advertising on Meta properties. Note: Patagonia stopped paid advertising on Facebook and Instagram in 2020. Narrating the ad is Evan Malbrough, who founded the Georgia Youth Poll Worker Project. The ad was directed and produced in Atlanta, and all the participants in the ad are activists and voters who live in Atlanta. The ad will appear on online outlets such as YouTube, Snapchat, Apple TV+, HBO Max and Roku. This is one part of Patagonia’s larger elections strategy to contribute to a healthy democracy and healthy planet. Amid record-breaking early voting turnout, Patagonia is running a digital advertisement targeted at young voters in Atlanta, Pittsburgh and Reno, illustrating the power they have in the upcoming November 8 midterms.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |